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skype.

A rebrand for Skype: a brand that had the biggest digital fumble of 2020

Service

Client

Rebranding

Student Project

Skype

Year

2021

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+    fun   = unlimited fun.

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Skype keeps the world talking by bringing back the fun. Curated for a time like this, say “hello” with an instant mesage, voice or video call - all for free! Skype brings back a sense of hope in a chaotic world. Plus there are no limits on time, cause we know how important it is to connect with those you love!

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colour.

The Skype redesign is a whole new brand refresh, with a distinctive illustrated logo mark. The bold visuals elevate the brand’s tone allowing for a sense of playfullness, ease and movement while adapting the brand’s recognizable color palette.

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secondary colours.

typography.

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Poppins Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz

Poppins Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz

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digital platforms.

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Skype has no limits on time, making way for some unlimited fun - all for free!

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