Patagonia needed to increase awareness and tell the story of their innovative sustainable fashion line “Worn Wear Label”. The chosen medium was print and the challenge here was to communicate the vision behind the collection, how every piece of clothing was crafted from stories of adventure, and every piece would have a well-worn legacy.

The Ad Insight was to communicate that Worn Wear was apparel crafted from stories of adventure, clothes that are environmentally conscious without the compromise. The Advertising Campaign focused on the conservation mission that defined Patagonia.