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budweiser.
Traditionally, Blue Jays fans have celebrated iconic Blue Jay moments such as the Carter Walk-Off, the Bautista Bat flip by sharing a beer. Why should this year be any different? Budweiser brings the original thrill of the game back this season with limited edition cans. #RememberReliveRepeat
Service
360 Plan
Winners
Anomaly A's
Client
Student Project Budweiser
Anomaly, TO
Year
2021
Collaboration
scan the can.
see the clip.
share with a friend.
historic moments
x start a conversation.
Limited edition cans, each can emblazoned with a historic moment in Blue Jay history and a relatable, conversation starter.
A conversation starter that gets fans checking in with their friends, reliving some of their most favourite moments together and getting ready for a whole new season.
remember
relive
repeat.
The cans are designed to spark conversation
Each conversation starter lets fans text their friend, tweet at them, dm them or holler at them, reliving some of their most favourite moments together and getting ready for a whole new season.
digital campaign.
Created with shareability in mind, keeping it interactive and relatable.
Budweiser Radio Ad
00:00 / 00:15
tv & radio.
budweiser
x
bluejays.
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